Key Takeaways
Systematically review structure, performance, and compliance
Archive stale campaigns and refresh creative assets
Optimize budgets, bids, and audience overlap
Document findings and action items for continuous improvement
A well-tended ad account performs better and scales easier. Quarterly audits catch inefficiencies before they drain budgets. QuickAds.ai streamlines each audit stage.
1. Review Account Structure
Ensure campaigns align with your current objectives. Archive campaigns older than six months or with ROAS < 1×. Check naming conventions—should follow YYYY-MM_Objective_Audience_Version—to simplify filtering and bulk actions.
2. Assess Performance Metrics
In QuickAds.ai’s Analytics module, pull a report on CTR, CPC, CPA, and ROAS by campaign, ad set, and placement. Highlight outliers:
Low CTR (<1%) may indicate creative issues.
High CPA (> target) suggests audience or bid problems.
3. Audit Audience Overlaps
Use Audience Insights to quantify overlap between custom and lookalike audiences. If overlap > 30%, add exclusion rules or consolidate ad sets to prevent bidding against yourself.
4. Refresh Creatives and Offers
Identify ads older than 30 days or with frequency > 3. Rotate in new headlines, images, and value propositions using QuickAds.ai’s Creative Hub and Dynamic Creative. Schedule a creative refresh every quarter.
5. Compliance and Policy Check
Run QuickAds.ai’s Compliance Scanner to flag any potential policy violations—health claims, unsupported assertions, or disallowed content. Remediate issues before submitting new campaigns.
6. Document and Plan
Compile audit findings into a simple action log: structure updates, budget reallocations, creative refresh schedules, and policy remediations. Review with stakeholders and set deadlines for each task.
Routine audits maintain efficiency, prevent waste, and position your Facebook ad account for sustained growth.