Key Takeaways
Offer interactive “try-on” experiences
Drive higher dwell times and social shares
Automate template-based AR creation
Retarget participants with related offers
Augmented Reality (AR) Ads immerse users by letting them virtually “try on” products—glasses, makeup, or furniture—before they buy. Facebook’s Spark AR platform and QuickAds.ai’s AR Toolkit democratize this powerful format.
1. Build AR Templates
Use QuickAds.ai’s AR Toolkit to spin up ready-made templates: try-on filters, 3D product placements, or environment effects. No coding required—simply upload your 3D assets and brand textures.
2. Launch AR Ad Campaigns
In Ads Manager, select the “Instant Experience” format and link your Spark AR effect. Promote to targeted audiences—e.g., beauty enthusiasts for virtual lipstick try-ons.
3. Measure Engagement and Shares
Track “Effect Used” events and share rates via QuickAds.ai’s Analytics. AR ads often achieve dwell times 3× higher than standard video—use these metrics to optimize budgets and placements.
4. Retarget with Follow-Up Offers
Users who engage with the AR effect are highly qualified. Create a Custom Audience for “AR Participants” and serve them a retargeting ad—perhaps a discount on the product they tried virtually. Automate this in QuickAds.ai’s Workflow Builder.
AR Ads blend entertainment and utility—driving deeper engagement and accelerating purchase decisions through immersive experiences.