Key Takeaways Qualify leads and book demos instantly via chat Integrate ChatGPT–powered agents for natural dialogue Automate follow-up sequences based on responses Analyze conversation metrics to refine flows Messenger campaigns drive engagement rates 2–4× higher than email. By adding AI-powered

Key Takeaways Offer interactive “try-on” experiences Drive higher dwell times and social shares Automate template-based AR creation Retarget participants with related offers Augmented Reality (AR) Ads immerse users by letting them virtually “try on” products—glasses, makeup, or furniture—before they buy. F

Key Takeaways Systematically review structure, performance, and compliance Archive stale campaigns and refresh creative assets Optimize budgets, bids, and audience overlap Document findings and action items for continuous improvement A well-tended ad account performs better and scales easier. Quarterly audits catch in

Key Takeaways Test multiple variables simultaneously for richer insights Combine headlines, images, offers, and CTAs in one experiment Use AI bandit algorithms to allocate budget to best combos Automate result analysis and scaling of top performers Traditional A/B tests isolate one element at a time—but multivariate

Key Takeaways Combine hero media with a dynamic product grid Sync your catalog for real-time offers Automate personalized recommendations per user Retarget engagers with tailored follow-up ads Facebook Collection Ads turn your feed into a mini-storefront: a hero image or video up top, followed by a scrollable product